
It's a familiar story: a software project fails, and the post-mortem points to technical debt or missed deadlines. But often, the project was doomed before a single line of code was written.
The real cause is usually a weak foundation—one built on vague ideas and mismatched expectations. A project that kicks off with "we need a new dashboard" is already in trouble. One that starts with "our support team spends 20% of their day manually compiling reports, which delays customer responses" is on the right track.
This initial work—defining the problem, identifying who's involved, and agreeing on what 'done' looks like—is what prevents scope creep and ensures everyone from developers to executives is aiming at the same target.